Sports

Sustainable sports: Eco-friendly venues, tech, and events

Sustainable sports redefine how we design venues, plan events, and engage fans from the opening whistle, linking world-class competition with responsible stewardship.Across new projects, eco-friendly venues set the standard, guiding decisions about materials, energy systems, water use, and responsible procurement in ways that reduce waste and environmental impact.

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Women in Sports Spotlight: Inspiring Athletes and Impact

The Women in Sports Spotlight shines a light on athletes who redefine what’s possible, celebrating inspiring female athletes who push boundaries and uplift communities through record-setting performance and meaningful advocacy, and from classroom to boardroom, the spotlight connects grit with opportunity, inviting audiences to see themselves as part of the momentum.This opening lens reveals how leadership, teamwork, and perseverance intersect, showing how talent flourishes when coaches, managers, and federations create pathways that nurture growth and resilience, and it also foregrounds mentorship by seasoned players guiding newcomers and organizations diversifying their leadership pipelines.

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Business of sports: Sponsorships, Marketing & Media Rights

Business of sports is a dynamic, multi-layered ecosystem where teams, leagues, sponsors, broadcasters, advertisers, and digital platforms converge to create value for fans and sustainable revenue for organizations, a complexity accelerated by shifting sponsorship models, digital platforms, and evolving fan expectations that demand more personalized, immersive experiences, and the ecosystem also depends on regulation, sponsorship disclosures, and ethical considerations that influence sponsorship risk, brand safety, and the alignment of corporate citizenship with fan values.Within this ecosystem, sports sponsorships act as an engine that powers visibility, fan engagement, and experiential campaigns, while sports marketing shapes storytelling and brand alignment around competitions and communities, influencing budget allocations and partnership structures, and these dynamics also influence talent development, venue strategy, and regional collaborations that require long-term thinking.

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